SYDNEY – PHD has won the media planning account for National Australia Bank (NAB). ZenithOptimedia is the incumbent media agency on the account.
The business is understood to be worth between US$50 and $60 million.
According to Nielsen, NAB spent US$33.4 million on main media last year, a marginal decrease on 2008.
NAB is ranked the 17th largest bank in the world measured by market capitalisation. NAB operates 1,714 branches and service centres and 2,939 ATMs globally.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.
Industry body for commercial radio analyses the viability of wholly ad-funded BBC Radio.
Eugene the egg was Instagram’s most-liked photo in 2019.
They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)