Mark Ingrouille, CEO of Publicis' Thailand operations and Asia-Pacific director of business development, said, "This is exactly what the industry needs. The client base emphasis is brilliant."
Holding a copy of the magazine, Neil Stewart, CEO of Maxus Asia-Pacific, added, "The front cover is very shiny. Seriously, people will always pay for and read a great quality publication. This looks, feels and smells like the real deal."
Matthew Godfrey, president Y&R Asia, said, "This magazine is a wake-up call for the industry to reinvent themselves for the future and not be emotionally attached to the past."
More than 300 guests attended the launch party to receive their copy of Campaign Asia-Pacific's 116-page inaugural issue.
Campaign Asia-Pacific, which supersedes the fortnightly Media, is a new, subscription-based monthly magazine with a circulation of 15,000 in an all-new design. The new magazine dives deeper into the key issues of the month, uncovering the performance of agencies and individuals, examining topical questions, giving essential career advice plus a 16-page section of industry insight.
Some of the illustrious guests joining Haymarket Media Group founder and executive chairman Lord Heseltine at the launch party included Sir Martin Sorrel, CEO of WPP Worldwide, David Jones, CEO of Havas Worldwide/ Euro RSCG Worldwide, Bob Jeffrey, chairman and CEO of JWT Worldwide, Tom Bernadin, chairman and CEO of Leo Burnett, Andrew Robertson, president and CEO of BBDO Worldwide and Howard Draft, executive chairman of Draftfcb.
These were joined by a number of the region's creative, media and PR agency heads, as well some of Asia-Pacific's leading client marketers.