Sep 20, 2010

Campaign Asia-Pacific launches at Spikes Asia 2010

SINGAPORE - The new Campaign Asia-Pacific magazine launched tonight at Spikes Asia where over 1,400 delegates have gathered for the annual three-day event celebrating Asia-Pacific’s best creative work.

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Campaign Asia-Pacific launch party

More than 300 guests attended the launch party at the Mandarin Oriental Hotel in Singapore to receive their copy of Campaign Asia-Pacific's 116-page inaugural issue.

"What we are launching tonight is the culmination of two years of strategic planning into the needs of the marketing communications industry who are our readers both today and in the future," said Tim Waldron, managing director of Haymarket Media Asia.

Campaign Asia-Pacific, which supersedes the fortnightly Media, is a new, subscription-based monthly magazine with a circulation of 15,000 in an all-new design. The new magazine dives deeper into the key issues of the month, uncovering the performance of agencies and individuals, examining topical questions, giving essential career advice plus a 16-page section of industry insight.

"The goal of the print magazine is to help you dive deeper into important subjects. We've invested in a new team of experienced writers from around the world – many of who are specialists in their fields. And we've partnered with industry figures and opinion formers to bring you incisive comments and special reports," said Atifa Silk, Campaign Asia-Pacific editor-in-chief.

"I'm very proud to announce that Campaign Asia-Pacific is launching with 9,000 paid-for copies," she added.

Some of the illustrious guests joining Haymarket Media Group founder and executive chairman Lord Heseltine at the launch party included Sir Martin Sorrel, CEO of WPP Worldwide, David Jones, CEO of Havas Worldwide/ Euro RSCG Worldwide, Bob Jeffrey, chairman and CEO of JWT Worldwide, Tom Bernadin, chairman and CEO of Leo Burnett, Andrew Robertson, president and CEO of BBDO Worldwide and Howard Draft, executive chairman of Draftfcb.

These were joined by a number of the region's creative, media and PR agency heads, as well some of Asia-Pacific's leading client marketers.

Source:

Campaign Asia

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