Email article to a friend

Print this article

All about webisodes and branded content

 As younger audiences migrate online, short-form serialised video content is proving to be an effective, low-cost way to reach target audiences.1. A webisode is a video format that airs initially online, either by download or stream, as opposed to first airing on traditional TV. Short in ...

Articles older than 72 hours are available to subscribers only.

To see the full article,
you need to login or register.

or call +852 2122 5227
or email


  • Unlimited access to
  • Full access to the historical archive of over 70,000 articles.
  • 10 print & 10 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.

Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.