The bank has recently gone through a period of inactivity in the Hong Kong market. It is not know who the incumbent on the account is.
In India, ICICI recently ran with a campaign that focused on the personalised experience customers can expect to receive at ICICI branches. Strings Advertising is understood to work for the bank in India.
ICICI ranked in ninth place among India's top 20 brands according to Nielsen Media Research. State Bank of India (SBI) ranked in 15th place.
ICICI is India's second largest bank with a global presence that currently spans across 19 countries including India.
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