McCann Erickson Philippines, the agency behind the campaign, presents the everyday life of Filipinos who choose BPI. The advertisement implies that life is not about what people have, but what they do. BPI is striving to make dreams come true for their customers.
The campaign, supported by television and print, highlight the difference between what people have done and could do to better their lives with a bold red line.
Credits:
Project Let's make it easy
Client Bank of the Philippine Islands
Creative agency McCann Erickson Philippines
Chief creative officer Raul Castro
Creative director Aris Marquez
Art director Erick Belbis
Copywriter Carlos Garchitorena
Client servicing Nandy Villar, Rose Bonzles, Tesa Alba, Jun Reyes
Exposure Television, print
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