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Reuters Media VP of Asia, Joachim Schmaltz, to grow digital capabilities

Joachim Schmaltz cuts an impressive figure. This is not just because of his height - the German giant towers at six feet six inches - but also his disarmingly genial and courteous demeanour. Schmaltz, who is well spoken not only in English and his native German, but also in French and some ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.