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Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

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The year's 10 most questionable ads

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What if your industry simply ceased to exist?

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KFC creates mini restaurant in US city of Portland

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Publicis One tries to give staff an incentive to work less

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Why Bain’s ADK buy is the most important story of 2017
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9 hours ago

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

Premium
The year's 10 most questionable ads
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11 hours ago

The year's 10 most questionable ads

Our listicle-based look back at the year in APAC marketing and communications continues, with the 10 APAC ads that made the worst impression.

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What if your industry simply ceased to exist?
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11 hours ago

What if your industry simply ceased to exist?

Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.

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KFC creates mini restaurant in US city of Portland
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11 hours ago

KFC creates mini restaurant in US city of Portland

The chicken restaurant that never seems to run out of big ideas for stunts grabs onto the small-food trend in its latest headline-grabbing initiative.

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Publicis One tries to give staff an incentive to work less
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3 days ago

Publicis One tries to give staff an incentive to ...

In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.

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Agency of the Year winners, photos, analysis
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3 days ago

Agency of the Year winners, photos, analysis

The four-city awards extravaganza concluded last night in Singapore.

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HackerAgency China Becomes FCB Beijing
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3 days ago

HackerAgency China Becomes FCB Beijing

CRM and digital specialist to become more fully integrated into FCB’s China offerings

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Voice search will upturn everything you know about SEO
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Dec 13, 2017

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

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How deep is your (data) love?
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3 days ago

How deep is your (data) love?

The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?

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How deep is your (data) love?
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3 days ago

How deep is your (data) love?

The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?

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MullenLowe Profero makes global leadership changes
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4 days ago

MullenLowe Profero makes global leadership changes

The agency adds two new roles, global chairman and global head of business transformation, as its co-founder prepares to depart for a long break.

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Animation, content, transparency: What Bain Capital plans to do with ADK
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Dec 13, 2017

Animation, content, transparency: What Bain Capital ...

The deal has actually gone through. Now the real challenge begins.

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Moves and wins: Leo Burnett, Bench, Imagination, GetCraft
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11 hours ago

Moves and wins: Leo Burnett, Bench, Imagination, ...

Catch up on this week's news in brief. Pictured: Jonathan Davies joins GetCraft

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Grey Group celebrates centennial, launches startup initiative
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4 days ago

Grey Group celebrates centennial, launches startup ...

The agency is giving over a floor of its office in Singapore to host startups working on data, creative technology, adtech and ecommerce.

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Spring festival an emotional rollercoaster for Chinese consumers: Alimama
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Dec 12, 2017

Spring festival an emotional rollercoaster for ...

New research shows role of mixed feelings in rising middle-class consumption patterns.

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MediaWorks to return to Bangkok in 2018
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4 days ago

MediaWorks to return to Bangkok in 2018

The four-day intensive workshop and mentoring experience returns for its 13th year.

FEATURED

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How RFID can save Japan from its '2018 issue'
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Dec 12, 2017

How RFID can save Japan from its '2018 issue'

A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.

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ADK sees mindset change as the first step to better working conditions
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Dec 11, 2017

ADK sees mindset change as the first step to better working conditions

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

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Hell yeah! How to swear in ads and get away with it
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Dec 7, 2017

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

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Like 6-second ads, this will only take a few seconds...
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Dec 8, 2017

Like 6-second ads, this will only take a few seconds...

Shorter ads won't fix the problem with low-quality ads.

The Work

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Harbin explains cloud-based beer origin
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11 hours ago

Harbin explains cloud-based beer origin

A VFX-heavy spot by BBH Shanghai, Eight, and Fin Design + Effects.

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Audible voiceover causes (and solves) problems in Singtel iPhone campaign
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3 days ago

Audible voiceover causes (and solves) problems in Singtel iPhone campaign

A clever plot device and some fun performances make this trio of ads by BBH Singapore enjoyable.

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Muji creates a unique vision of Tokyo in Paris
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Dec 11, 2017

Muji creates a unique vision of Tokyo in Paris

Tens of thousands of pens bring the city to life through projection mapping.

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About to lose your temper? Stop and clean your teeth
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Dec 11, 2017

About to lose your temper? Stop and clean your teeth

A brush-in-cheek campaign for a halal toothpaste brand claims the product promotes calm.

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Help! Ad Nut cannot stop collecting holiday ads
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4 days ago

Help! Ad Nut cannot stop collecting holiday ads

It's a sickness, really. But if you like Christmas-y cheer (or are bored at work), Ad Nut has more than 60 ads for you.

Focus

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Big Brands, Brave Content
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Big Brands, Brave Content

The promise of a feature-length documentary. The imaginative spirit of an animated short. The gusto of a celebrity commercial spot. This space follows the work of a diverse, versatile and always-on content solutions provider. Check out the case studies and opinion pieces below on branding in the new age.

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The Next Billion
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The Next Billion

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Powered by PubMatic
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Powered by PubMatic

As brand advertising spend overtakes direct response spend in the programmatic ecosystem, transparency has become one of the most heavily discussed topics in our industry today.

Find Your Dream Job

The year in Asia-Pacific marketing and communications

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The year's 10 most questionable ads
Premium
11 hours ago

The year's 10 most questionable ads

Our listicle-based look back at the year in APAC marketing and communications continues, with the 10 APAC ads that made the worst impression.

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Our 10 favourite ads of 2017
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3 days ago

Our 10 favourite ads of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with our 10 favourite APAC ads.

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The year's 5 most significant launches
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4 days ago

The year's 5 most significant launches

Our listicle-based look back at the year in APAC marketing and communications continues, with the most important launches of 2017.

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The top 5 executive exits of 2017
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Dec 13, 2017

The top 5 executive exits of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with the region's top 5 departures.

Videos

Events

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

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MediaWorks
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May 23, 2018
Bangkok

MediaWorks

MediaWorks is an intensive 4-day training course designed to accelerate the development of Asia Pacific's best emerging young media professionals.

Galleries

PARTNER CONTENT

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