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Porsche turns on Instagram-based 'Life Intensified' campaign

With a new campaign, Porsche Asia Pacific aims to build an association between ...

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Sony Music wants to see some headbanging

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This Blood's for You: Campaign on Campaigns

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FWD Life appoints Lion & Lion in Indonesia

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Porsche turns on Instagram-based 'Life Intensified' campaign
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11 hours ago

Porsche turns on Instagram-based 'Life Intensified' campaign

With a new campaign, Porsche Asia Pacific aims to build an association between its Macan model and the Singapore individualism movement.

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Sony Music wants to see some headbanging
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11 hours ago

Sony Music wants to see some headbanging

'Make it Metal' tests metal fans'...er...mettle.

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This Blood's for You: Campaign on Campaigns
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12 hours ago

This Blood's for You: Campaign on Campaigns

Budweiser led Brand Summit China delegates in Shanghai through its strategy in targeting Halloween for a major marketing push.

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FWD Life appoints Lion & Lion in Indonesia
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9 hours ago

FWD Life appoints Lion & Lion in Indonesia

Septeni Holdings keeps on seeing the returns on its acquisition.

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Gender equality more than a tickbox exercise: Panel discussion
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11 hours ago

Gender equality more than a tickbox exercise: Panel discussion

Tackling gender diversity requires intent and long-term commitment, a panel of industry leaders said at Campaign Asia-Pacific’s recent Women Leading Change event in Singapore.

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Inflight magazines: Paper planes soar higher
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11 hours ago

Inflight magazines: Paper planes soar higher

Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?

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Important changes to Campaign Asia-Pacific
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13 hours ago

Important changes to Campaign Asia-Pacific

Please take a moment to register or update your registration information.

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Women to Watch 2017: Vivan Wang
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11 hours ago

Women to Watch 2017: Vivan Wang

Learn about the achievements of Vivian Wang, CMO of iQIYI in China, and the other 39 members of the 2017 Women to Watch.

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Women to Watch 2017: Vivan Wang
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11 hours ago

Women to Watch 2017: Vivan Wang

Learn about the achievements of Vivian Wang, CMO of iQIYI in China, and the other 39 members of the 2017 Women to Watch.

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Brands after digital transformation in China should start with martech, not adtech
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11 hours ago

Brands after digital transformation in China should ...

Martech is a lot harder than adtech because it requires a change of mindset, writes Wunderman China CEO Bryce Whitwam.

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10 of the best creative bus and train handle ads in Asia
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1 day ago

10 of the best creative bus and train handle ads in ...

With a little imagination, handles inside public transport can become surprisingly successful places to advertise.

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TPL Holdings takes on Google Maps in Pakistan
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12 hours ago

TPL Holdings takes on Google Maps in Pakistan

Competing head on with Google Maps, an underdog is sending ripples through the digital ecosystem.

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ANZ expands support of Sydney Gay & Lesbian Mardi Gras
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12 hours ago

ANZ expands support of Sydney Gay & Lesbian Mardi Gras

Sydney Gay & Lesbian Mardi Gras and ANZ announced not only a renewal of the bank's longstanding sponsorship of the event for another three years (through 2020) but also a new community grants program to provide funds for LGBTQI community organisations.

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Tencent signs three-year streaming deal for American football
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12 hours ago

Tencent signs three-year streaming deal for ...

As the exclusive live-streaming partner of the National Football League (NFL) in China, Tencent will air live and on-demand games, including the playoffs and the Super Bowl.

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Ogilvy China shuffles leaders as part of 'Next Chapter' strategy
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1 day ago

Ogilvy China shuffles leaders as part of 'Next ...

China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.

FEATURED

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40 Under 40 2017: Nomination deadline approaching
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11 hours ago

40 Under 40 2017: Nomination deadline approaching

40 Under 40 is back! Nominate your future leaders for our annual list before the deadline on September 1.

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Behind Shiseido’s launch of Waso, a beauty brand for millennials
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4 days ago

Behind Shiseido’s launch of Waso, a beauty brand for millennials

The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.

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Meet the 2017 Women to Watch
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Aug 16, 2017

Meet the 2017 Women to Watch

Meet 40 champions of change who are dissolving barriers through sheer force of will.

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Keeping influencers in line
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Aug 17, 2017

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

The Work

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Singtel champions local heroes in SEA games campaign
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1 day ago

Singtel champions local heroes in SEA games campaign

Personal narratives lead the ‘Power on’ campaign, celebrating Singaporean athletes as the 2017 Southeast Asia Games kick off.

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Life on a cushion: Dioramas highlight Shiseido 'sensing' product
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4 days ago

Life on a cushion: Dioramas highlight Shiseido 'sensing' product

With Arcade Singapore, the brand has launched a campaign that will run in Taiwan, Korea, Thailand, Singapore, Malaysia, Vietnam and Indonesia.

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Has HSBC invented time travel? An Ad Nut quiz
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Aug 17, 2017

Has HSBC invented time travel? An Ad Nut quiz

Our pal Ad Nut has devised a quiz to test your comprehension of this HSBC ad by J Walter Thompson Singapore.

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Bajaj Avenger botches 'women's liberation' ad
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Aug 16, 2017

Bajaj Avenger botches 'women's liberation' ad

We hope the bike brand doesn't think it is achieving anything real with this faux-inspirational ad.

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Asia-Pacific YouTube Ads Leaderboard: July 2017
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Aug 17, 2017

Asia-Pacific YouTube Ads Leaderboard: July 2017

Not one but two brands have managed to get three videos into the top 10 this month.

Focus

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X-files by Xaxis
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X-files by Xaxis

Welcome to the world of Xaxis. With offices throughout Asia including Hong Kong, Singapore, China and India, we own the largest global presence in the programmatic buying market. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.

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Women to Watch: The disruption series 2017
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Women to Watch: The disruption series 2017

Women to Watch, presented in partnership with TBWA, is our annual feature spotlighting young women making a mark on marketing, media and communications in Asia—collecting articles featuring women to watch throughout the year.

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A new future for ad metrics
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A new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. Nielsen Digital Ad Ratings' launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Diversity Hub: On the forefront of change
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Diversity Hub: On the forefront of change

Gender is now a business critical issue. We’re proud to launch, in conjunction with Women Leading Change and Campaign360, our very own Diversity Hub. Over the next few months, we aim to provide you with the latest viewpoints and news from the gender frontlines as the industry builds a sustainable future of equal and fair workplaces. Watch this space.

People moves and business wins

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Move and win roundup: Week of August 21, 2017
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1 day ago

Move and win roundup: Week of August 21, 2017

A weekly collection of notable people moves and account news.

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This week's people moves, wins and deals
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Aug 14, 2017

This week's people moves, wins and deals

Our weekly collection of notable people moves and account news. UBS, Ogilvy, The Monkeys, MediaCom, Bates CHI&Partners, Vizeum, Edelman, CtrlShift and much more.

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Move and win roundup: Week of August 7, 2017
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Aug 7, 2017

Move and win roundup: Week of August 7, 2017

A weekly collection of notable people moves and account news. In this edition: DDB, Mirum, Jump Activations, Edelman, Ruder Finn, more.

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Move and win roundup: Week of July 31, 2017
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Jul 31, 2017

Move and win roundup: Week of July 31, 2017

A weekly collection of notable people moves and account news. In this edition: Hoffman Agency, Viacom, Puma, Bold Media, OMG, BBDO, CNN, more.

Videos

Events

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Media360 Indonesia
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Sep 14, 2017
Jakarta

Media360 Indonesia

Media360 Indonesia is an exciting opportunity for leading agencies, brand marketers and the country’s pioneering start-up community to discuss how to utilise technology and play catch up to Indonesia’s savvy consumer.

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Spikes Asia Festival of Creativity
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Sep 27, 2017
Suntec Convention Centre

Spikes Asia Festival of Creativity

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region is taking place at Suntec Singapore from 27 – 29 September 2017.

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Top 1000 Brands Japan | Tokyo
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Oct 17, 2017
The Tokyo International Forum

Top 1000 Brands Japan | Tokyo

Top1000 Brands is Asia Pacific’s definitive ranking on brand perception across 13 key regions across the region with our regional events bringing together the most notable brands to showcase how they are the best at what they do. Top1000 Brands is a celebration of the brands that are most responsive, agile and attentive to the regions many social, linguistic and cultural nuances, and as a result, resonate the loudest with the regions’ consumers.

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Agency of the Year 2017
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Dec 5, 2017
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2017

The 24th edition of Campaign Asia-Pacific’s Agency of the Year Awards recognises inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

PARTNER CONTENT